








Everytime I happened upon another one of the ten ads shown here, I couldn't get over the complete and utter campiness. It seems that in the world of 1940s & 50s advertising, male bonding (to the level of queerness) sold beer!









Everytime I happened upon another one of the ten ads shown here, I couldn't get over the complete and utter campiness. It seems that in the world of 1940s & 50s advertising, male bonding (to the level of queerness) sold beer!



1940s and 1950s illustrations for Ballantine Ale and Schlitz Beer.