That's was ONE surefire way to make sure the kids started smoking ASAP.
A few short years later, these very same cartoon characters were selling vitamins... Go figure.

One of the 1950s Winston "G.I. Packs" of 4 cigarettes made to be strapped inside the bands of soldiers' helmets. I snagged this one years ago (with two smokes still in the box) at a flea market in New Jersey.